A Global Alcohol Industry - 5092 Words

REVIEW doi:10.1111/j.1360-0443.2008.02430.x The global alcohol industry: an overview David H. Jernigan Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, USA ABSTRACT Aims To describe the globalized sector of the alcoholic beverage industry, including its size, principal actors and activities. Methods Market research ï ¬ rms and business journalism are the primary sources for information about the global alcohol industry, and are used to proï ¬ le the size and membership of the three main industry sectors of beer, distilled spirits and wine. Findings Branded alcoholic beverages are approximately 38% of recorded alcohol consumption world-wide. Producers of these beverages tend to†¦show more content†¦Headquarters Belgium UK USA Netherlands Denmark UK China Mexico USA Russia 1979/80 * 4.7% (2-Miller) 0.9% (17-SAB) 6.5% (1) 2.8% (4) 3.1% (3) * * 1.3% (12) * * 28.0% 2006 13.9% (1) 11.8% (2) 11.5% 8.3% 4.5% 3.6% 3.3% 3.1% 3.1% 2.9% 66.0% (3) (4) (5) (6) (7) (8) (9) (10) There is also growing integration across products. In particular, wine marketers are being bought up by other sectors of the industry, at the same time that wine is beginning to catch up in the development of global brand identities and distribution systems. As a California wine consultant recently remarked, ‘The wine business is no longer a production-driven business as it has been traditionally; it’s fast becoming a marketing-driven business’ [2]. Among the 10 largest global wine marketers, at least three have signiï ¬ cant holdings in beer and/or spirits. The world’s largest wine maker, US-based Constellation Brands, also markets both beer and spirits. Globally, informal or ‘unrecorded’ production, trade and sale of alcohol is substantial, amounting to at least two-thirds of alcohol consumption in the Indian subcontinent, approximately half of consumption in Africa and a third of consumption in Eastern Europe and Latin America [3]. Accordi ng to the alcohol industry-fundedShow MoreRelatedGlobal Forces and the Western European Brewing Industry1252 Words   |  6 Pagesand consequences global forces have, by using the PESTEL framework. This framework is used to help form a strategic analysis of the macro-environment; the outside factors beyond the control of a company. It categorises the environmental influences into six groups: political, economical, socio-cultural, technological, environmental and legal; making up the acronym PESTEL. Analysis Political factors Europe has traditionally been seen as the centre of the beer brewing industry. However, the levelRead MoreThe Macro Environment of the Western European Brewing Industry Was Analyse Using the Pestel Framework and Five Forces Analysis773 Words   |  4 PagesThe macro environment of the Western European brewing industry was analyse using the PESTEL framework to understand and assess the impact of the various external factors namely political, economic, social, technological, environmental, and legal. Political At the beginning of the 21st century the European governments forbear dynamic participation in the beer industry, which was considered as an important part of government revenues, moreover all this government started big campaigns against alcoholismRead MoreGlobal Forces and the European Brewing Industry1576 Words   |  7 PagesGlobal forces and the European Brewing industry –Case 1 Table of Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 PESTEL†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 Porter’s Five Forces†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 Strengths amp; weakness of Companies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 Impact of Trends on the Companies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..7 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8. Introduction This case shows how global forces have impact on European brewing industry and how these companies are trying to overcome the obstacles. In spiteRead MoreCorona Beer (Modelo)1464 Words   |  6 Pagescase analysis presents a synopsis of Corona Beer (Modelo) current strategy and its position within the competitive beer industry. The key question being addressed is whether Modelo would be able to maintain its status as one of the market leaders in beer production and distribution as competition in the industry increases. This paper presents an analysis of the trends within the global beer market, analysis of the foreign market of Modelo, competitor analysis, and by identifying the strategic challengesRead MoreEffectiveness Of Raising The Minimum Drinking Age1540 Words   |  7 Pages INTRODUCTION Alcohol is a popular product that has permeated global markets and dominated Australia’s social and cultural spheres. 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